Transforming Impact: For People, Organizations, & Communities

My work is driven by a commitment to positive social impact—for my clients, their clients, and the communities we serve together. I believe that real impact happens at the intersection of financial success, social responsibility, and bold, human-centred design. As a business designer, I help organizations create systems that don’t just meet their goals but resonate deeply with their purpose and values.

With over 30 years of experience in technology, startups, and business innovation, I bring a uniquely audacious approach to leadership and strategy. I encourage my clients to say “maybe” before “no,” to design with empathy, and to think boldly about what’s possible. Together, we build resilient businesses that achieve measurable outcomes across financial, social, and environmental dimensions.

How I Make a Difference

Client Success: My approach is deeply collaborative and tailored. By aligning leadership, strategy, marketing, and operations with a human-centred focus, I enable my clients to not only reach their goals but to make a meaningful impact on their own clients and markets.

A Track Record of High-Impact Projects: Recent highlights include strategy work with Canada’s leading cybersecurity accelerator, developing a theory of change and managing $5MM in flagship projects for a women-focused chamber, leading the marketing and strategy for the systems innovation lab at Canada’s top business school, and contributing to the securing of $3MM in funding for food entrepreneurs in underserved communities through producing an independent feasibility study.

Holistic, Results-Oriented Design: As an intrapreneur and polymath, I view organizations from a systems perspective, identifying efficiencies and designing for both immediate and long-term gains. I design processes that save hundreds of thousands annually and build the foundation for sustained growth.

What Matters to Me

I’m inspired by collaboration and dialogue—working with others to create something greater than any of us could alone. I want to help 20-year-old women find their 40-year-old voices and encourage women 40+ to embrace their power, not just for economic gain but for lasting impact on themselves, their communities, and their organizations.

For me, impact isn’t just a word. It’s about outcomes that span financial, social, environmental, and community spheres. When we work together, we create positive change that resonates with a triple bottom line.