Transforming Impact: For People, Organizations, & Communities

My work is driven by a commitment to positive impact—for my clients, their clients, and the communities we serve together. I believe that real impact happens at the intersection of financial success, social responsibility, and human-centred design. As a business designer, I help organizations not just meet their goals but create systems and cultural artefacts that resonate deeply with their people, while authentically reflecting their purpose and values for all audiences.

With over 30 years of experience in technology, startups, and business innovation, I bring a unique approach to leadership and strategy — that’s the elephant hunting. I say, ‘let’s put the elephant on the table’. Admittedly, it’s not an approach for everyone. It takes a certain bravery and vulnerability to do that well.

I encourage my clients to say “maybe” before “no,” to design with empathy, and to envision what’s possible. Together, we build resilient businesses that achieve measurable outcomes across financial, social, and cultural dimensions.

How I Make a Difference

Client Success: My approach is deeply collaborative and tailored. By aligning leadership, strategy, marketing, and operations with a human-centred focus, I enable my clients to not only reach their goals but to make a meaningful impact on their own clients and markets.

A Track Record of High-Impact Projects: Recent highlights include strategy work with Canada’s leading cybersecurity accelerator, developing a not-for-profit’s advocacy theory of change and managing $5MM in flagship projects for a women-focused chamber, leading the marketing and strategy for the systems innovation lab at Canada’s top business school, and through producing an independent feasibility study, contributing to the securing of $3MM in funding for food entrepreneurs in underserved communities.

Holistic, Results-Oriented Design: As an intrapreneur and polymath, I view organizations from a systems perspective, identifying efficiencies and designing for both immediate and long-term gains. I design processes that save hundreds of thousands annually and build the foundation for sustained growth.

What Matters to Me

For me, impact isn’t just a word. It’s about outcomes that span financial, social, environmental, and community domains.

I’m inspired by collaboration and dialogue—working with others to create something greater than any of us could alone. Through my ongoing research which started with my master’s, I want to help 20-year-old women find their 40-year-old voices and encourage women 40+ to embrace their power, not just for economic gain but for lasting impact on themselves, their communities, and their organizations.