connector∙shift disturber ∙intrapreneur∙ speaker∙ teacher∙elephant hunter (not real elephants)∙equity-seeking∙ sweary pissed-off optimist∙she/her

 
 
Marta-Hewson-Karen-Schulman-Dupuis-Business-Portraits-5212.jpg
 
SDLmorse sml.png

about me

I am a business designer who works with people to help them integrate their leadership, strategy, marketing, and operations goals within their organizations and projects. I am an intrapreneur, and an award-winning communicator who has worked in technology since the early 1990s, and with startups and entrepreneurs for over 20 years. I have a specialty in digital and social media, and bring extensive experience in sales, business development, marketing and communications, product design and management, education, operations, process design, business analysis, and project management.

I have held roles with startups and large enterprises from Director to VP to COO.

Recent projects include collaborating on strategy for Canada’s leading cybersecurity accelerator, leading the design and development of the foundational theory of change and advocacy strategy and designing and managing $5MM flagship projects for a women’s focused chamber, leading strategy and marketing for the systems innovation lab at Canada’s leading business school, and a feasibility study focused on the food entrepreneur ecosystem that resulted in securing $3MM in funding.

I am committed to giving back to my community and mentoring aspiring entrepreneurs, and have served as an entrepreneur-in-residence or mentor at prestigious organizations such as Techstars Toronto, Social Venture Connexion, The Centre for Social Innovation, Pillar NonProfit Network, the Roundhouse Accelerator, Elizabeth Fry Society/RISE Canada My Startup, and Futurpreneur Canada.

I have lent my expertise and sat on the boards of community, advocacy, arts, and technology organizations, such as Hamilton Artists Inc.Women in Communications & Technology (London chapter), Hive Waterloo, and Community Builders

I recently graduated from Royal Roads University’s Master of Arts in Leadership, where my capstone research titled Women Disrupted: Centering Women’s Voices for Social Change examined the question of how women, aged 40-64, respond to having their careers disrupted.

SDLmorse sml.png

what matters to me

What's most engaging to me is that which creates a DIALOGUE. Collaboration is key. I intrinsically believe that #whenweallwinweallwin. It impacts how I work, and how I live. 

I want to help 20 year-old women find their 40 year-old voice, and encourage 40+ year-old women to embrace their power. It’s not about the economic argument (that’s just obvious). It’s about IMPACT; to the self, our communities, and our organizations.

I’m an exceptional CONNECTOR because I understand how connecting people and ideas creates opportunities, and my instincts are valued by my connections. It’s not about the size of my network; it’s about seeing the possibilities. 

I am an EDUCATOR. I have taught at the college level, designed entire digital marketing programs for private colleges, built learning programs for large enterprises (both learning paths, curricula, certifications and content), and was building online courses before LMS' existed. I have taught for over 15 years, including social media marketing, sales skills, internet, data and voice technology and soft skills. Having always been an early adopter of technology means I'm on the leading edge of emerging platforms with a discerning eye on design and user experience. 

I am a passionate, and knowledgeable public SPEAKER, which stems from my years as an educator in ICT and the arts, and my desire to have impact on an audience and a community.

I’m an award-winning COMMUNICATOR. I craft messaging that is compelling, topical, impactful, and is engaging and authentic. I create events and experiences that are goal driven and have purpose.

I’m an INTRAPRENEUR. I bring an elephant hunting spirit to advising businesses, always answering the question: to what end? I view organizations holistically, designing processes and efficiencies, saving my organizations hundreds of thousands of dollars annually. I have an innate understanding of the importance of establishing best practices and how to measure their impact.

I am a POLYMATH. I am a lover of all things creative, expressive and engaging, from art to music, from food to wine, from language to technology, and my scope of knowledge is wide and deep.

SDLmorse sml.png